Innovative marketing to inspire your audience


Useful resources for marketing in the creative sector

Marketing for the creative sector relies on knowing your target market and audience. By creating a diverse marketing mix, you will increase your reach and find new leads. A confident and innovative approach to your marketing will lead to better results. By targeting the right audience with the right media channels, you will able to run successful marketing campaigns. And, this starts by ensuring that you have a strong brand presence.

Our range of marketing resources will help you run successful promotional campaigns. Discover better ways to manage your reputation and raise your profile. Learn best practice for social media channels, direct mail and email marketing. Find new ways to organise events and manage your customer relationship marketing. Save precious hours of your time and in-house resources by learning how to schedule marketing activity in advance.

Inspire your audience



Whether you’re a freelancer or an arts organisation, we have a range of inspiring guides and useful tools to help you make the most out of your marketing.
  • Marketing and brand development
  • Event management
  • PR and advertising
  • Social media
  • Customer relationship management
  • Marketing research
  • Email marketing
  • Direct mail

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What is PR

Click the link below to download our audio file – What is PR…


Social Media

Click the link below to download our audio file – Social Media…


Marketing Branding

Click the link below to download our audio file – Marketing Branding…


Getting the Most Out Of Advertising

Click the link below to download our audio file – Getting the Most Out Of Advertising…


Event Management

Click the link below to download our audio file – Event Management…


Marketing – Email Marketing

Whenever you send out an email to promote your business, this falls into the category of email marketing. Email marketing can be a very cost-effective way to send news and updates…

Marketing – Direct Mail

If you are looking to send out a letter or a leaflet to a list of individuals or companies, this would fall into the category of direct mail…

Marketing – Marketing Research

Your customers should be at the heart of everything your organisation does. So, it’s important to know what they want and what makes them tick. The Chartered Institute of Marketing…

Marketing – Customer Relationship Marketing

Customer relationship marketing is a way for businesses and organisations to manage their client relationships on an ongoing basis. When a business prioritises their customer relationships by…

Marketing – Marketing And Branding

Your brand is your way of telling your customers who you are and what you stand for. It provides a foundation for your marketing and defines the values of your organisation…

Marketing – Marketing Scheduling

Most businesses and marketing agencies will have a process to help them plan their marketing activities. Effective scheduling enables you to create consistent and continual promotional activity…

Marketing And Branding – Public Relations

The term ‘public relations’ or PR, as it is more commonly known, is the way that you manage your public image. As an organisation, the way in which you communicate will influence public…

Marketing – Getting The Most Out Of Advertising

When you are planning an advertising campaign, you need to understand your audience, so you can target your marketing to a specific customer group (known as ‘segments’) – see ‘Market Research’ and…

Marketing – Social Media

These days, it is very unlikely that you have not used any form of social media as this has become a large part of our everyday lives. Social media can be a very powerful channel for an arts organisation…

Marketing – Event Management

Events can be an effective way to engage with new customers, partners, suppliers and supporters (if you are a charity), as well as providing useful PR to the wider community. The key to holding a…